Marketing ../images/Emo21.gif../images/Emo151.gif../images/Emo65.gif
Snowwhite, The laundry room is not going to result in a big return – by advertising every month in the newsletter you can reach all the tenants in all the buildings. And it's free. You need to target professionals who don’t have the time to cook and bake. You should also target all the Sports clubs in the area – on Eglinton, St. Clair, Merton etc. Circulating your business card and a menu with attractive illustrations in the apartment buildings and businesses in the area is a very good idea. Big law firms, advertising agencies and other companies have regular lunch meetings and the food is delivered by catering companies. You should call on them and speak to the office managers. But, by going door to door with cookies you risk having the kids in the buildings just eating the cookies... Still, when Grano first opened on Yonge Street – the owner used to sit outside the restaurant and give out free loafs of bread to people. You could contact and get some of the local free papers to write a column about your catering business. You might also try to appear on the local free TV cooking channel. I have read in one of the local papers about an American catering company that recently opened a branch in Toronto and delivers meals to calorie conscious customers and meals to single professionals who are too busy to cook. If you are here this summer when Greenwin Village is having its yearly barbecue in the park in front of your building – you could give out samples, menus and business cards. However, it’s held at noon when most professionals are at work. There are lots of steps that you can take to launch a successful business. Martha Stewart started small by baking cakes in her own kitchen. Let me know how it goes. Good luck, estee