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החברה של מראיה החדש כבר מתחילה להשוויץ בה THE #1 SELLING FEMALE ARTIST SIGNS WITH THE WORLD’S #1 MUSIC COMPANY MARIAH CAREY AND HER NEWLY FORMED LABEL SIGN WITH ISLAND RECORDS BREAKING NEW GROUND IN THE MUSIC INDUSTRY WITH A UNIQUE ARRANGEMENT New York, New York, May 9, 2002 - Vivendi Universal, one of the world’s leading media companies encompassing the #1 music company, has signed award-winning musical superstar Mariah Carey to an exclusive recording contract, it was announced today by Doug Morris, Chairman and CEO of the Universal Music Group, and Lyor Cohen, President & CEO of The Island Def Jam Music Group. The multi-platform integration of Mariah Carey and her recently established media company into the Vivendi Universal system sets a new standard for the entertainment industry. It is a unique partnership between Ms. Carey and Vivendi Universal Entertainment Committee members Doug Morris, Lyor Cohen, Jimmy Iovine (Chairman, Interscope Geffen A&M) and Jorgen Larsen (Chairman, Universal Music International), who will all work together with the various divisions of parent Vivendi Universal (VU) to handle the comprehensive coordination of Ms. Carey across a variety of VU’s print, television, film and online marketing brands. “Mariah is an international treasure and when she became a free agent, all of us at Universal saw it as a onetime opportunity since artists of her caliber seldom become available,” stated Morris. “Therefore, our approach will exemplify the kind of comprehensive effort we’re uniquely positioned to deliver thanks to the commitment of Jean-Marie Messier (Chairman, Vivendi Universal) to building VU into a world leader. Our approach moves above and beyond the concept of a standard marketing plan by seamlessly integrating a variety of elements that will allow us to be more efficient and effective in our outreach to fans. They will see Mariah in places and ways they’ve never seen before.” “Despite offers from many of our competitors, we are delighted that Mariah has chosen Island as the place to begin the next phase of her unprecedented career,” commented Cohen. “The hallmark of Island Records has always been to take the current model of bringing music to the fans, turning it on its head, and redefining it for a new generation. And thanks to the overwhelming support of Doug Morris, that’s exactly what we are going to do with Mariah by taking advantage of Vivendi Universal’s unparalleled brands and resources. This will literally be a company-wide effort at all levels.” “The signing of a superstar like Mariah is testament to Doug Morris’ vision for UMG,” remarked Iovine. “Following the merger in ’98, Doug has successfully created the first global music company whose different divisions all operate with a level of cohesiveness that is unprecedented in the industry. We are all committed to supporting Lyor and ensuring that Mariah reaches her fullest potential in the marketplace.” “Mariah is a global phenomenon and we are all excited about working with her,” added Larsen. “Every international territory will be serviced extensively, and we expect to drive record sales with this full-on approach.” Mariah Carey’s records will be released on her label, which is distributed by Island Records. Jerry Blair, who helped Mariah make history when she achieved her record-breaking 15 #1 singles and most consecutive weeks at #1, will head up the team at the label. States Blair, “Quite simply, Mariah is the greatest singer of our time. She’s an incredible songwriter, producer and businesswoman. There is no one who has a closer relationship with her fans. The landscape has forever changed in the music business. This situation creates a new template, and is the guarantor of her legacy. It is a logical progression for Mariah to have her own company working in conjunction with the world’s biggest music entity. We will take advantage of every opportunity to connect with music fans around the globe, with every available facet of media.” Carey, who is already in the process of recording her next album, stated:
החברה של מראיה החדש כבר מתחילה להשוויץ בה THE #1 SELLING FEMALE ARTIST SIGNS WITH THE WORLD’S #1 MUSIC COMPANY MARIAH CAREY AND HER NEWLY FORMED LABEL SIGN WITH ISLAND RECORDS BREAKING NEW GROUND IN THE MUSIC INDUSTRY WITH A UNIQUE ARRANGEMENT New York, New York, May 9, 2002 - Vivendi Universal, one of the world’s leading media companies encompassing the #1 music company, has signed award-winning musical superstar Mariah Carey to an exclusive recording contract, it was announced today by Doug Morris, Chairman and CEO of the Universal Music Group, and Lyor Cohen, President & CEO of The Island Def Jam Music Group. The multi-platform integration of Mariah Carey and her recently established media company into the Vivendi Universal system sets a new standard for the entertainment industry. It is a unique partnership between Ms. Carey and Vivendi Universal Entertainment Committee members Doug Morris, Lyor Cohen, Jimmy Iovine (Chairman, Interscope Geffen A&M) and Jorgen Larsen (Chairman, Universal Music International), who will all work together with the various divisions of parent Vivendi Universal (VU) to handle the comprehensive coordination of Ms. Carey across a variety of VU’s print, television, film and online marketing brands. “Mariah is an international treasure and when she became a free agent, all of us at Universal saw it as a onetime opportunity since artists of her caliber seldom become available,” stated Morris. “Therefore, our approach will exemplify the kind of comprehensive effort we’re uniquely positioned to deliver thanks to the commitment of Jean-Marie Messier (Chairman, Vivendi Universal) to building VU into a world leader. Our approach moves above and beyond the concept of a standard marketing plan by seamlessly integrating a variety of elements that will allow us to be more efficient and effective in our outreach to fans. They will see Mariah in places and ways they’ve never seen before.” “Despite offers from many of our competitors, we are delighted that Mariah has chosen Island as the place to begin the next phase of her unprecedented career,” commented Cohen. “The hallmark of Island Records has always been to take the current model of bringing music to the fans, turning it on its head, and redefining it for a new generation. And thanks to the overwhelming support of Doug Morris, that’s exactly what we are going to do with Mariah by taking advantage of Vivendi Universal’s unparalleled brands and resources. This will literally be a company-wide effort at all levels.” “The signing of a superstar like Mariah is testament to Doug Morris’ vision for UMG,” remarked Iovine. “Following the merger in ’98, Doug has successfully created the first global music company whose different divisions all operate with a level of cohesiveness that is unprecedented in the industry. We are all committed to supporting Lyor and ensuring that Mariah reaches her fullest potential in the marketplace.” “Mariah is a global phenomenon and we are all excited about working with her,” added Larsen. “Every international territory will be serviced extensively, and we expect to drive record sales with this full-on approach.” Mariah Carey’s records will be released on her label, which is distributed by Island Records. Jerry Blair, who helped Mariah make history when she achieved her record-breaking 15 #1 singles and most consecutive weeks at #1, will head up the team at the label. States Blair, “Quite simply, Mariah is the greatest singer of our time. She’s an incredible songwriter, producer and businesswoman. There is no one who has a closer relationship with her fans. The landscape has forever changed in the music business. This situation creates a new template, and is the guarantor of her legacy. It is a logical progression for Mariah to have her own company working in conjunction with the world’s biggest music entity. We will take advantage of every opportunity to connect with music fans around the globe, with every available facet of media.” Carey, who is already in the process of recording her next album, stated: