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EMI UK SWITCHES TO TWO TRACK SINGLES - BIG BLOW TO REMIXES This is going to effect Kylie I guess Australian singles are the last stand... EMI unveils singles strategy 04 August 2003 - 11:46:17 EMI is introducing a two-track, £1.99 single format as part of a new pricing initiative aimed at reviving the singles market. With singles sales more than one-third down on the year, EMI Recorded Music chairman and CEO Tony Wadsworth has unveiled a unilateral plan, which will see all the major’s singles released from September 1 onwards within one of three different price bands. The bands comprise: a two-track issue, dealer priced to retail at £1.99; a three-track version (with one track possibly being a DVD track), dealer priced to retail at £2.99; or "blockbuster" releases, by the biggest-name artists, dealer priced to retail at £3.99. The new prices will also come with a "life of title" commitment, adds Wadsworth, who says it is important that an individual single is the same price in week four as it is in week one of release. EMI Recorded Music commercial director, sales, Mike McMahon says retailers were given first notice of the changes from the beginning of last week, with response to the initiative - which ties in with a reduction in EMI’s top-line catalogue prices - proving to be positive. Wadsworth says that EMI is also going to examine closely its approach to airplay windows. He says, "A lot of our research seems to indicate that there is a fine line between encouraging interest in a sale and interest burning out." The issues both of pricing and of burn-out have been raised as part of the OCC singles project, which has focused on discussion groups over the past four months. The issue of burn-out has become a growing concern among music executives in recent weeks, particularly on pop music TV channels such as The Box and MTV Hits. Music Control monitoring data showed last week that eight tracks received 100 plays or more on The Box in the previous week; Beyoncé’s Crazy In Love was also played 109 times by The Box, 116 times on Smash Hits TV and 85 times on MTV Hits. EMI’s move coincided with a parallel announcement last week by Beggars Group of a series of digital releases throughout August and September. The singles will include B-sides, downloadable artwork - allowing consumers to manufacture their own home-made CDs - as well as video footage, where it is available. -- MUSICWEEK אני מניח שמעכשיו אני הולך לקנות רק את הסינגלים האוסטרלים!!
EMI UK SWITCHES TO TWO TRACK SINGLES - BIG BLOW TO REMIXES This is going to effect Kylie I guess Australian singles are the last stand... EMI unveils singles strategy 04 August 2003 - 11:46:17 EMI is introducing a two-track, £1.99 single format as part of a new pricing initiative aimed at reviving the singles market. With singles sales more than one-third down on the year, EMI Recorded Music chairman and CEO Tony Wadsworth has unveiled a unilateral plan, which will see all the major’s singles released from September 1 onwards within one of three different price bands. The bands comprise: a two-track issue, dealer priced to retail at £1.99; a three-track version (with one track possibly being a DVD track), dealer priced to retail at £2.99; or "blockbuster" releases, by the biggest-name artists, dealer priced to retail at £3.99. The new prices will also come with a "life of title" commitment, adds Wadsworth, who says it is important that an individual single is the same price in week four as it is in week one of release. EMI Recorded Music commercial director, sales, Mike McMahon says retailers were given first notice of the changes from the beginning of last week, with response to the initiative - which ties in with a reduction in EMI’s top-line catalogue prices - proving to be positive. Wadsworth says that EMI is also going to examine closely its approach to airplay windows. He says, "A lot of our research seems to indicate that there is a fine line between encouraging interest in a sale and interest burning out." The issues both of pricing and of burn-out have been raised as part of the OCC singles project, which has focused on discussion groups over the past four months. The issue of burn-out has become a growing concern among music executives in recent weeks, particularly on pop music TV channels such as The Box and MTV Hits. Music Control monitoring data showed last week that eight tracks received 100 plays or more on The Box in the previous week; Beyoncé’s Crazy In Love was also played 109 times by The Box, 116 times on Smash Hits TV and 85 times on MTV Hits. EMI’s move coincided with a parallel announcement last week by Beggars Group of a series of digital releases throughout August and September. The singles will include B-sides, downloadable artwork - allowing consumers to manufacture their own home-made CDs - as well as video footage, where it is available. -- MUSICWEEK אני מניח שמעכשיו אני הולך לקנות רק את הסינגלים האוסטרלים!!
